market penetration

market penetration
the extent to which a product is recognized and bought by customers in a particular market
Hypernyms: ↑penetration

Useful english dictionary. 2012.

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  • market penetration — UK US noun [U] COMMERCE, MARKETING ► the degree to which a product or brand is bought, used, or known by a particular group of customers: enhance/gain/increase market penetration »We gained market penetration but it remains very low at 0.56%.… …   Financial and business terms

  • Market penetration — is one of the four growth strategies of the Product Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors… …   Wikipedia

  • market penetration — penetration 1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market… …   Big dictionary of business and management

  • Market Penetration — A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service. The amount of sales or adoption can be an individual company s sale or industry while the theoretical… …   Investment dictionary

  • market penetration —  Marketing strategy designed to increase sales of existing products in present markets.  ► “Fearing that it may be losing a new generation of diners and worried by the rapid market penetration of several upstart competitors, . . . S&A Restaurant… …   American business jargon

  • market-penetration pricing — UK US noun [U] COMMERCE, MARKETING ► the practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it: »On the internet, some companies have taken market… …   Financial and business terms

  • market penetration pricing — /ˌmɑ:kɪt penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun pricing a product low enough to achieve market penetration …   Marketing dictionary in english

  • market penetration — коэффициент проникновения гостиницы на общий рынок гостиничных услуг transcellulary penetration проникновение через клетки кожи epidermal penetration проникновение через эпидерму transdermal penetration проникновение через кожу cutaneous… …   English-Russian travelling dictionary

  • market penetration — /ˌmɑ:kɪt ˌpenɪ treɪʃ(ə)n/ noun the percentage of a total market which the sales of a company cover …   Marketing dictionary in english

  • market penetration/share — Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades. Bloomberg Financial Dictionary …   Financial and business terms

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